












FOR SALE BY ONLINE AUCTION 9TH JULY 2026:
A Birkenhead landmark, with this imposing red-brick building, known as the Birkenhead Pram and Toy Centre. Having traded for almost a century, the building is now up for sale via Auction, to be ‘sold as seen,’ including stock*. The property itself provides significant opportunity for developers and investors, such is the configuration, with three distinct parts to the building, and three access points. It could be converted to provide three commercial units, or two commercial units and a residential flat (subject to consents). The building is currently configured as 3 x showroom areas, one with counter/till, and one with an office. There are 2 x large upstairs storage rooms, and a basement area used as workshop, along with cloakroom. To the rear of the plot, there is a dedicated parking space. The property requires a full refurbishment, following which, could make an excellent investment. Please note, all Planning enquiries should be made to Wirral Borough Council.
*The sale is for the building and contents only, this is not a sale of the business that has now ceased trading.
ACCOMMODATION
Basement: Workshop, cloakroom
Ground Floor: 3 x showroom areas, office
First Floor: 2 x large storage areas
LOCATION
Located on Whetstone Lane, the main arterial road into Birkenhead Town Centre. The Pyramid Centre, high street stores/restaurants and indoor market are all just around the corner, a short stroll away. There is ample parking in a multi-story carpark, and access to the Birkenhead Tunnel is just a stone’s throw away.
TENURE: Freehold
AUCTION FEES
The sale of this lot is subject to a Buyer’s Administration Fee of 1% + VAT of sale price, subject to a minimum £3000 + VAT, payable alongside the 10% deposit. The purchase of this property may include associated fees not listed here. Any additional fees will be implemented by the sellers solicitors and confirmed in the legal pack which can be downloaded for free from our website prior to the auction.